Does the test use live intercept of audiences, or is it panel-based?

The test uses panel-based respondents. EH is integrated with CINT, so the respondents are piped through from CINT straight into the test. There are big benefits to this approach:

1. MORE PRECISE: You can choose the market and target audience that will take the test, rather than a randomised live audience
2. FASTER: The test will complete quickly as the respondents are being piped through, rather than waiting for a live audience to respond to the intercept. An EH test will usually take no more than 1-2 days to complete.
3. TEST ANYTIME: So long as you have the video creative in hand, you can test. You don’t need to wait for the campaign to go live.