Element Human is unique in that it combines human reaction data, survey data, and psychological (memory) data all in one test that is built for speed. Only with Element Human do you get such a comprehensive look at campaign and creative performance in context and at speed. Some vendors offer ‘emotion’ but in reality it is actually a claimed reaction, rather than natural responses.
EH has their own self-built AI for measuring real emotion and attention. All of the data is in one place and is in a format that makes it ‘machine learnable’ against external datasets, which means you can connect it to your business KPI’s and start predicting them. Another benefit is the global benchmarks; many companies around the world test with EH so your performance can be compared or ranked against these norms.
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