Are these social environments showing the real feed of the user?

No, they aren’t the real live feed. Instead, Element Human has designed like-for-like, interactive versions of each of the platforms. They look just like the real thing, but are within the test environment that allows EH to collect the human reaction data necessary for the test. This ensures the resilience of the test - no changes to the live platforms and how they function can bring down the tests, as they are independent. Naturally, feeds look different based on the preferences of the user. Someone interested in travel will see a lot of travel content; someone into fashion will see a lot of fashion content. EH configures feeds to suit the need of the study and the profile of the audience so that the feed is always thematically appropriate for the project.