Human Experience* is a compilation of attention, expression and memory.

Human Experience is a compilation of attention, expression and memory. To create a human experience metric we observe where people are looking on the screen, track their reactions and measure the memory impact.

How the science works...

The Human Experience metric is a summary metric for attention (eye-tracking),  expression (intensity of facial expression) and memory (implicit association shift). Each individual metric has equal weighting but components have different distributions, meaning some are more variable than others. We normalise these components based on benchmark results from thousands of participants viewing hundreds of pieces of content.

*the human experience score is available once benchmarks are built.