From the science team

We have a number of metrics which we’ve outlined below, where you’ll find a simple and scientific explanation for each.

9 articles in this collection
Written by Elliebot and Matt Celuszak

Quality Data Equals Quality Results

How we observe quality participants to drive quality data

Written by Matt Celuszak
Updated over a week ago

Emotion Smoothing

How 10s and 100s of people represent audiences of millions confidently

Written by Matt Celuszak
Updated over a week ago

Human Experience

Written by Elliebot
Updated over a week ago

Attention

Written by Elliebot
Updated over a week ago

Expression (Arousal)

Written by Elliebot
Updated over a week ago

Memory (Association, Implicit)

Written by Elliebot
Updated over a week ago

The Memory Score

Written by Elliebot
Updated over a week ago

Valence

Written by Elliebot
Updated over a week ago

Emotion

Written by Elliebot
Updated over a week ago