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From the science team

From the science team

We have a number of metrics which we’ve outlined below, where you’ll find a simple and scientific explanation for each.

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9 articles in this collection
Written by Elliebot and Matt Celuszak

Quality Data Equals Quality Results

How we observe quality participants to drive quality data
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Written by Matt Celuszak
Updated over a week ago

Emotion Smoothing

How 10s and 100s of people represent audiences of millions confidently
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Written by Matt Celuszak
Updated over a week ago

Human Experience

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Written by Elliebot
Updated over a week ago

Attention

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Written by Elliebot
Updated over a week ago

Expression (Arousal)

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Written by Elliebot
Updated over a week ago

Memory (Association, Implicit)

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Written by Elliebot
Updated over a week ago

The Memory Score

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Written by Elliebot
Updated over a week ago

Valence

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Written by Elliebot
Updated over a week ago

Emotion

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Written by Elliebot
Updated over a week ago
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