Q: When is the best time to launch fieldwork?

A: We've done some work with our panel provider, Cint, to get a better picture of optimal fieldwork times for the general population in the top 5 markets that our clients use. They recommend launching during the week rather than a weekend since traffic is generally slower over the weekend.

When looking at the time of day, optimal traffic times vary by country. Here are the peak times in the top 5 most common markets for our clients (in local times):

  • United States: 11:00-15:00 CT

  • United Kingdom: 15:00-17:00 GMT

  • Germany: 17:00-19:00 CEST

  • France: 17:00-18:00 CEST

  • Australia: 14:00-16:00 ACT

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