Q: When is the best time to launch fieldwork?
A: We've done some work with our panel provider, Cint, to get a better picture of optimal fieldwork times for the general population in the top 5 markets that our clients use. They recommend launching during the week rather than a weekend since traffic is generally slower over the weekend.
When looking at the time of day, optimal traffic times vary by country. Here are the peak times in the top 5 most common markets for our clients (in local times):
United States: 11:00-15:00 CT
United Kingdom: 15:00-17:00 GMT
Germany: 17:00-19:00 CEST
France: 17:00-18:00 CEST
Australia: 14:00-16:00 ACT