HX Brand Social Insta allows you to test the effectiveness of your creative within a 'native-feeling' (mock) Instagram environment.
We combine the power of our webcam technology, which tracks human emotion, behaviour and eye-gaze, with our foundation survey data, to identify the effectiveness of your creative within a social media (Instagram) feed and the conscious and subconscious drivers of human behaviour.
Our engagement report provides you with our metrics, emotions, eye-gaze heatmap and a social feed 'stopping power' (dwell time) report for your creative.
In other words, how effective was your creative at stopping the user and furthermore, what emotions and behaviours did your participants have towards and in reaction to your creative?
Here's a breakdown of the engagement report:
The Ekman 6 emotions (happy, sad, surprise, anger, disgust, fear)
A heatmap of where users were looking within your creative
Our foundation survey has been built by our industry leading science and research team of professionals and provides you with the following:
Category & Brand questions
Personality & Interest questions
Brand recall questions
(Post-stim/feed) Brand question
Choosing an audience (sample)
There are two ways in which you can share your activity with an audience:
Build an audience using our 'Humans' (sample) tool
Share a 'Live Link' (URL) with your own audience (sample)
To learn more about building an audience with our 'Humans' tool, check out this article.
Testing & launching your activity
Before launching your activity we strongly suggest testing it a few times. To learn more about testing, check out this article. And, once you're happy with it, you're ready to launch it - you can check out this article about how to launch your activity.
Viewing your (data) insight report
Once your activity has been launched and fieldwork has completed you're ready to view your data via the insights report. For an overview of how to view your insights report, check out this article.
With the HX Brand Video report you'll get the following data and insights:
Category & Brand survey data
Personality & Interests survey data
Webcam data (metrics, emotions, eye-gaze heatmap, dwell time)
Brand recall data
Implicit test data
Creative questions data
Brand questions data
Running a control (unexposed) group
Depending on the situation and your test requirements, we suggest running a control (unexposed) group using our HX Brand Control activity type alongside your HX Brand Video activity.
To learn more about our HX Brand Control activity type, click on the button below.