HX Brand Video provides you with engagement metrics and emotions, and our foundation survey. Participants are asked a series of questions and asked to watch a video with their webcam turn on.
HX Brand Video uses a media player environment that allows for videos of any size or format, including 1:1, 16:9, 3:2, 4:5, 2:3 and 9:16 to name a few.
Engagement metrics & emotions
Participants are asked to watch a video with their webcam turned on. Through the webcam we're able to track their emotions, behaviours and eye-gaze. As a result, you get an engagement report that includes our metrics and emotions as video overlay graphs, key moments within the emotions, and an eye-gaze heatmap.
The Ekman 6 emotions (happy, sad, surprise, anger, disgust, fear)
A heatmap of where users were looking at each point in the video
Engagement metrics and emotions
Eye-gaze video heatmap
Our foundation survey has been built by our industry leading science and research team of professionals and provides you with the following:
Category & Brand questions
Personality & Interest questions
Brand recall questions
(Post-stim) Brand question
Choosing an audience (sample)
There are two ways in which you can share your activity with an audience:
Build an audience using our 'Humans' (sample) tool
Share a 'Live Link' (URL) with your own audience (sample)
To learn more about building an audience with our 'Humans' tool, check out this article.
Testing & launching your activity
Before launching your activity we strongly suggest testing it a few times. To learn more about testing, check out this article. And, once you're happy with it, you're ready to launch it - you can check out this article about how to launch your activity.
Viewing your (data) insight report
Once your activity has been launched and fieldwork has completed you're ready to view your data via the insights report. For an overview of how to view your insights report, check out this article.
With the HX Brand Video report you'll get the following data and insights:
Category & Brand survey data
Personality & Interests survey data
Webcam data (metrics, emotions, eye-gaze heatmap, key moments)
Implicit test data
Brand recall data
Creative questions data
Brand questions data
Running a control (unexposed) group
Depending on the situation and your test requirements, we suggest running a control (unexposed) group using our HX Brand Control activity type alongside your HX Brand Video activity.
To learn more about our HX Brand Control activity type, click on the button below.