HX Brand Video provides you with engagement metrics and emotions, and our foundation survey. Participants are asked a series of questions and asked to watch a video with their webcam turn on.

HX Brand Video uses a media player environment that allows for videos of any size or format, including 1:1, 16:9, 3:2, 4:5, 2:3 and 9:16 to name a few.

Engagement metrics & emotions

Participants are asked to watch a video with their webcam turned on. Through the webcam we're able to track their emotions, behaviours and eye-gaze. As a result, you get an engagement report that includes our metrics and emotions as video overlay graphs, key moments within the emotions, and an eye-gaze heatmap.

Engagement metrics and emotions

Key moments

Eye-gaze video heatmap

Foundation survey

Our foundation survey has been built by our industry leading science and research team of professionals and provides you with the following:

  • Profiling questions

  • Category & Brand questions

  • Personality & Interest questions

  • Implicit test

  • Brand recall questions

  • Creative questions

  • (Post-stim) Brand question

Choosing an audience (sample)

There are two ways in which you can share your activity with an audience:

  1. Build an audience using our 'Humans' (sample) tool

  2. Share a 'Live Link' (URL) with your own audience (sample)

To learn more about building an audience with our 'Humans' tool, check out this article.

Testing & launching your activity

Before launching your activity we strongly suggest testing it a few times. To learn more about testing, check out this article. And, once you're happy with it, you're ready to launch it - you can check out this article about how to launch your activity.

Viewing your (data) insight report

Once your activity has been launched and fieldwork has completed you're ready to view your data via the insights report. For an overview of how to view your insights report, check out this article.

With the HX Brand Video report you'll get the following data and insights:

  • Demographic data

  • Profilling data

  • Category & Brand survey data

  • Personality & Interests survey data

  • Webcam data (metrics, emotions, eye-gaze heatmap, key moments)

  • Implicit test data

  • Brand recall data

  • Creative questions data

  • Brand questions data

Running a control (unexposed) group

Depending on the situation and your test requirements, we suggest running a control (unexposed) group using our HX Brand Control activity type alongside your HX Brand Video activity.

To learn more about our HX Brand Control activity type, click on the button below.

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