We compare the results from an implicit (memory) test taken before looking at creative to the results from a test taken afterwards. We can then use this information to estimate the memory shift generated.
🙋 Questions asked
In the next, short task, we are going to ask your opinion on some things. Each time we will ask if you think something (e.g. Cheese) has a certain trait (e.g. Soft). Just answer yes or no (e.g. if you think Cheese is Soft or not).
What is Implicit testing?
Implicit association testing is a way of finding out how strong your unconscious association between two different things is.
For a more in-depth explanation, click here.