Every activity (test) must sit within a project. A project can be defined by a campaign, company or any other defining convention that you want to use.

For example, if you were running a campaign around Christmas time, you might want to create a project called ‘Christmas campaign’. Within that, you can add all activities that relate to that campaign.

To create a new project, click on ‘Projects’ and then select the ‘Add a project’ button.

Adding the following project information is for internal use only and doesn’t affect the project itself. We highly recommend adding this information to benchmark the performance of your activities and provide a snapshot overview for the rest of your team.

1. Name your project

You’ll need to give your project a name.

2. Define your project overview

Now, add a brief description. This gives you and your team a quick snapshot of what the project is.

3. Set your campaign objectives

What do you aim to achieve with this campaign? Are you looking to increase brand awareness, improve the trustworthiness of your product, or something else entirely?

4. Define your campaign goals

What goals have you set for your campaign? What are the outcomes you’d like to achieve? Do you have specific KPIs?

5. Set a budget

What’s the budget for your campaign? By adding a budget you can ensure the team knows how much they can spend on the activities.

Once you’re happy with your project setup, click on the ‘Add’ button.

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